Skip to content

Customer Acquisition Cost [INFOGRAPHIC]

What is Customer Acquisition Cost?

A metric used to determine the total average cost your company spends to acquire a new customer.

HOW TO CALCULATE: Take your total sales and marketing spend for a specific time period and divide by the number of new customers for that time period.

TANK_ContentOffer_6MetricsYourBossAcutallyCaresAbout__Metric

 

Modern Marketing

Subscribe to Our Blog

Stay up to date with the latest marketing, sales, and service tips.

First name *
Last name *
Email *
What marketing automation platform do you use?
What web platform do you use?*What web platform do you use?

Ratio of Customer LTV to Customer Acquisition Cost [INFOGRAPHIC]

KristaFeb 20, 2018 < 1 min read

Time To Payback Customer Acquisition Cost [INFOGRAPHIC]

KristaMar 7, 2018 < 1 min read

Marketing Percentage Of Customer Acquisition Cost [INFOGRAPHIC]

KristaFeb 8, 2018 < 1 min read