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Customer Acquisition Cost [INFOGRAPHIC]

Krista Krista |
Nov 10, 2023
|
A super quick read.
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Customer Acquisition Cost [INFOGRAPHIC]

What is Customer Acquisition Cost?

A metric used to determine the total average cost your company spends to acquire a new customer.

HOW TO CALCULATE: Take your total sales and marketing spend for a specific time period and divide by the number of new customers for that time period.

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