Marketing Originated Customer Percentage [INFOGRAPHIC]
Krista
|
Nov 5, 2024
|
A super quick read.
What is Marketing Originated Customer Percentage?
A ratio that shows what new business is driven by marketing, by determining which portion of your total customer acquisitions directly originated from marketing efforts.
HOW TO CALCULATE: Take all of the new customers from a period, and tease out what percentage of them started with a lead generated by your marketing team.
Subscribe to Our Blog
Stay up to date with the latest marketing, sales, and service tips.