Marketing Originated Customer Percentage [INFOGRAPHIC]
Krista
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Nov 10, 2023
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A super quick read.
What is Marketing Originated Customer Percentage?
A ratio that shows what new business is driven by marketing, by determining which portion of your total customer acquisitions directly originated from marketing efforts.
HOW TO CALCULATE: Take all of the new customers from a period, and tease out what percentage of them started with a lead generated by your marketing team.
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