Skip to content

Marketing Originated Customer Percentage [INFOGRAPHIC]

What is Marketing Originated Customer Percentage?

A ratio that shows what new business is driven by marketing, by determining which portion of your total customer acquisitions directly originated from marketing efforts.

HOW TO CALCULATE: Take all of the new customers from a period, and tease out what percentage of them started with a lead generated by your marketing team.

TANK_ContentOffer_6MetricsYourBossAcutallyCaresAbout__Metric5

 

Digital Marketing Modern Marketing

Subscribe to Our Blog

Stay up to date with the latest marketing, sales, and service tips.

Related Insights