Ratio of Customer LTV to Customer Acquisition Cost [INFOGRAPHIC]
Krista
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Nov 5, 2024
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A super quick read.
What is Ratio of Customer Lifetime Value to Customer Acquisitions Cost?
A way for companies to estimate the total value that your company derives from each customer compared with what you spend to acquire that new customer.
HOW TO CALCULATE: You’ll need to compute the Lifetime Value, the CAC and find the ratio of the two.
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