Inbound Marketing Blog | B2B Marketing Agency in KC

Website Migration: Why and How to Migrate Without Losing Leads

Written by Taylor | Jan 7, 2025

Is Your Website Holding Back Your Business Growth?

A poorly designed or outdated website doesn’t just look bad— it holds your business back. Whether you’re struggling with slow page speeds, confusing navigation, or disjointed systems, the result is the same: lost opportunities, fewer leads, and frustrated visitors.

Signs Your Website Needs a Redesign

Your website is the digital face of your business. If it’s not aligned with your goals, it could be costing you more than you think. Common signs include:

  1. High bounce rates and low conversions, which signal a disconnect with visitors.
  2. Poor mobile experience, leading to lost opportunities on smartphones and tablets.
  3. Outdated design that no longer reflects the quality of your brand or offerings.
  4. Difficulty managing content or making updates, forcing reliance on technical support.
  5. Slow loading times that frustrate visitors and hurt search rankings.

Your website is your digital storefront. If it’s outdated, slow, or confusing to navigate, it’s likely holding back your business growth. Many leaders in marketing and operations face the same frustrations:

“How can we keep generating leads when our website doesn’t reflect who we are or what we offer?”

Or even more bluntly:

“A bad website isn’t just embarrassing—it’s costing us money.”

If you’ve ever felt that your website isn’t pulling its weight, you’re not alone. It’s frustrating when you know your business has value, but your site doesn’t communicate it effectively. A great website should be your hardest-working salesperson, operating 24/7 to generate leads and revenue. If it’s not, it’s time to make a change.

Why a Modern, Strategic Website Matters for Business Growth

An effective website does more than look nice; it plays a critical role in attracting the right audience, capturing leads, and supporting business growth.

SEO-Optimized Websites Attract the Right Customers

Modern websites are built with search engine optimization (SEO) in mind. SEO is about more than keywords— it's about creating an exceptional user experience that Google rewards with higher rankings. From optimized URL structures to fast load times, every detail matters.

For more strategies on SEO preservation during a website migration, check out our Website Migration Checklist blog.

Lead-Generation Tools Make Your Website a Sales Machine

Your website should drive visitors to take action. Strategic placement of call-to-action (CTA) buttons, integrated forms, and landing pages can turn visitors into qualified leads. Platforms like HubSpot CMS make it easy to create, test, and optimize these tools for better results.

With built-in analytics, you can monitor performance and fine-tune your approach. HubSpot's powerful CRM also keeps sales and marketing aligned, giving your teams the tools to nurture leads and close deals.

Improved User Experience Builds Trust and Engagement

Your visitors should never struggle to find what they’re looking for. Clean navigation, intuitive design, and clear messaging keep people engaged longer and encourage them to take the next step.

When your website provides a seamless experience, it builds trust with your audience and reflects the professionalism of your brand. That trust translates into more leads, sales, and growth.

Clearing Up Concerns About Website Projects

Redesigning or migrating a website might sound daunting, but with the right partner and plan, it doesn’t have to be. The key is creating a structured approach

that minimizes disruptions and preserves everything that’s working well.

Common Concerns We Solve:

  1. Will my business suffer during the project?
    No. With a detailed timeline and milestones, you’ll know exactly what to expect. We prioritize minimizing downtime and disruptions to your operations.
  2. What about my SEO rankings?
    SEO is often the biggest concern during a redesign or migration. Our process includes mapping URLs, setting redirects, and auditing content to ensure your rankings are protected.
    Explore our Website Migration Checklist blog for more on protecting SEO.
  3. How long will it take?
    Timelines depend on the complexity of your project, but clear communication and a proven process ensure we stay on track.

Website projects are an investment in your future. Addressing these concerns upfront can help your team move forward with confidence.

Migrating to HubSpot CMS: A Game-Changer for B2B Businesses

Many companies rely on outdated platforms that can’t keep up with modern business needs. If your current CMS feels limiting, HubSpot CMS is a solution designed for businesses that want flexibility, scalability, and growth.

Why HubSpot CMS Stands Out

HubSpot CMS combines website design, lead generation, and customer relationship management in one seamless platform.

  1. Seamless CRM Integration: Connect your website to your CRM to align sales and marketing. HubSpot’s tools help your teams work together, nurturing leads and closing more deals.
  2. Scalability: Whether you’re a mid-sized business or a growing enterprise, HubSpot CMS adapts to your needs.
  3. Enhanced Lead Generation: Tools like custom forms, landing pages, and automated workflows help you turn website visitors into leads.
  4. Ease of Use: HubSpot CMS is built for non-technical teams, so updating content and creating new pages is simple. No more waiting on developers.

To learn more about why businesses are making the switch, check out our HubSpot CMS Migration Benefits blog.

Your Website Migration Checklist: How to Avoid SEO Loss and Downtime

Migrating to a new CMS is an opportunity to enhance your website— but only if it’s done right. Here’s what to focus on:

  1. Preserve SEO Rankings: Audit existing pages, map redirects, and optimize URLs.
  2. Protect Lead-Generation Tools: Test forms, CTAs, and workflows to ensure they work seamlessly.
  3. Enhance User Experience: Prioritize speed, navigation, and mobile responsiveness.
  4. Secure Data Transfer: Safeguard customer data during migration.
  5. Test Everything: Comprehensive pre- and post-launch testing ensures success.

For a deeper look at this process, read our Website Migration Checklist blog.

Beyond Basics: Strategies for High-Performing Websites

Leverage Automation for Lead Nurturing

Integrated tools like HubSpot workflows allow you to automate follow-ups, ensuring leads stay engaged long after they leave your site.

Connect Sales and Marketing Tools

When your website and CRM work together, your teams can track lead behavior, identify opportunities, and close deals faster.

Success Stories: Real-World Website Transformations

Phoenix Energy Technologies: Revitalizing Brand and Web Presence

By partnering with us, Phoenix Energy transformed their outdated website into a modern, user-friendly platform. The result? Improved engagement and a stronger brand presence.

Read the full case study here.

Dakota Storage Buildings: Enhancing User Experience and Lead Generation

Dakota Storage needed a website that simplified their customer’s buying journey. A redesign not only streamlined navigation but also integrated tools that generated more qualified leads.

Explore the success story.

Pack Leader USA: Streamlining Operations with HubSpot Integration

Migrating to HubSpot CMS helped Pack Leader USA connect their sales and marketing tools, improving operational efficiency and ROI.

Discover how HubSpot made the difference.

These companies didn’t just redesign their websites— they transformed how their businesses operate and grow.

Why Now Is the Time to Transform Your Website

Your website is the foundation of your digital strategy. A strategic redesign or migration delivers tangible benefits:

  • Higher search visibility through SEO optimization
  • Increased conversions with better lead-generation tools
  • Enhanced user experience that builds trust
  • A connected platform that simplifies updates and reporting

Every day you wait is another opportunity lost.

What’s Next? Your Path to Website Success

  1. Assess Your Website: Identify gaps holding your business back.
  2. Create a Plan: Partner with experts to redesign or migrate your site.
  3. Launch with Confidence: Get a website that drives leads, revenue, and growth.

Want a proven path to website success? Download our guide for actionable strategies to turn your website into a lead-generating machine.